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Marketing Apprentice KMH/YW/382

Keepmoat Homes is a fast growing top 10 UK housebuilder. We design and build quality homes and create places where people want to live.

Our investment and participation helps transform communities and improves the lives of local people. We have a national presence combined with local knowledge and expertise in all aspects of housing – from finance, design and planning, to developing and building. Our comprehensive skills and capabilities give us a wider perspective across the whole housing lifecycle and we create lower risk ways of building homes people need.

For more than 90 years our work has been absolutely visible to local communities so being part of the community is in our DNA. We hire local suppliers and tradespeople and work with local communities to make sure that our plans meet their needs.

Job description

Main purpose of the role

The Regional marketing Apprentice will support the Regional Marketing Manager with the general day to day marketing activity reqyired to support the region.

Whilst undertaking a Level 3 Marketing Assistant Apprenticeship programme with the Cambridge Marketing College (80% work to 20% studying), the apprentice will carry out marketing administration and liaise with agencies and suppliers to ensure all marketing material and platforms are up to date and consistent with group standard.

Key Accountabilities

  • Act as a guardian of the Keepmoat Homes brand, producing high quality marketing materials and collateral are used
  • Maintain the development and house type pages on the website, making amends to prices, offers, descriptions and imagery when required
  • Proof check plot specific content on across appointed property portals, ensuring the listings are fully optimised. Assist with briefing in any paid social advert requirements with the Digital team
  • Liaise with agencies and suppliers to ensure that collateral, CGIs, site plans, leaflets and signage are produced according to timescales specified
  • Distribute approved sales literature via print portal to the relevant developments when required. Assist in the ordering of merchandise for events and sale offices
  • Upload new photography, GCIs and interiors to the Digital Asset Management System and ensure they are correctly tagged
  • Assist with the production of customer facing emails and SMS campaigns using the specified templates and designs
  • Help co-ordinate regional press releases by working closely with PR agency and regional team and identify opportunities to share across social media
  • Provide regional news stories to the Group Marketing team for internal comms purposes
  • Log weekly marketing, email and SMS actions and results on the marketing planner
  • Provide marketing guidance and support to the region when required ensuring that all departments are working within group standards
  • Attend weekly and monthly marketing meetings contributing where necessary and attend site launch events and make site visits when required
  • Build strong relationships with the RMD and heads of departments including Sales, Land and Technical

HS&S Responsibilities 

To take care of your own health and safety and that of others who may be affected by your work and adhere to the Keepmoat Health, Safety and Sustainability standards.


Skills, knowledge & experience


  • Have a strong desire to learn
  • Clear use of written English with accurate spelling and grammar
  • Good knowledge of current web technologies and social media
  • Self-motivated and use initiative to see what needs doing rather than waiting to be asked
  • Flexible and able to prioritise a changing ‘to do’ list
  • Have an eye for detail and be accurate
  • Be friendly, helpful and communicate well
  • Be organised, trustworthy and reliable
  • Smart and well-presented
  • Professional attitude and good business sense
  • Ability to build strong relationships with internal colleagues and external agencies



  • Good working knowledge of Microsoft Word, Excel, PowerPoint and Outlook
  • Experience in any office environment
  • Experience within a similar marketing role
  • Experience in the homebuilding industry
  • Experience using Content Management Systems      
  • Knowledge of InDesign/Photoshop/Illustrator
  • Have a driving licence

Education & qualifications


  • A minimum of GCSE or equivalent Level 2 in Maths and English


  • A marketing or business qualification and/or apprenticeship
  • A-Levels or NVQs

Why work for us?

At Keepmoat Homes we pride ourselves on being a great place to work. As the market leader in our industry we want to ensure that we attract, motivate and retain the best people who can deliver the best service for our customers.

  • Competitive rates of pay – We regularly check our pay against our competitors to make sure they reflect our position as market leader. We also review our pay every year.
  • Bonus Scheme – Our annual bonus scheme is linked to team and company performance.
  • Special offers for staff – We run a range of offers and discounts exclusively for our employees including holidays, health club memberships and days out.
  • Trust – We encourage you to come up with ideas and get the most out of your job with us.
  • Development – we offer genuine development opportunities to progress your career.

Our values

Our values are the foundation for our vision, the cornerstone of our culture and the benchmark for our achievement.

  • Straightforward - We get the job done in the most efficient and effective way. We are friendly, open and honest. It’s about being respectful and working in a transparent and honest way.
  • Collaborative - We work together in partnership to deliver the very best customer experience. Partnership working is key to our business. We work collaboratively to deliver the best results possible.
  • Passionate -  We care about what we do. We put pride and energy into delivering results. It’s important to us to do a good job.
  • Creative - We are proactive, flexible and resourceful. We listen, learn and deliver solutions. We don’t offer a one size fits all solution; we are flexible and will tailor our services to our customers’ needs.

Reference: KMH/YW/382
Hours: 37.5 hours per week, Monday to Friday
Location: Leeds, LS12 6AN
Employer: Keepmoat Homes Yorkshire West
Job type: Permanent Full Time
Closing date: 30/09/2022

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