Richard Bass, Managing Director, with Keepmoat Homes, said: "The recent House Builders Federation (HBF) report is encouraging for the industry and demonstrates signs of recovery after what was a very difficult 2008. However whilst it suggest that builders have reviewed and cut incentives as the market improves, this probably doesn't tell the whole story.
"Although the more traditional incentives such as carpets and curtains have been withdrawn, incentives, such as our own shared equity scheme and the Government backed HomeBuy Direct initiative help to make home ownership a more affordable option. We continue to use them to tackle the ongoing issues of affordability, lack of mortgage availability and the need for buyers to have large deposits, which remain major challenges for developers.
"Since June (2009) we have been able to re-open six developments across the region, which had been mothballed due to the recession; and our visitor figures to date have been fairly consistent, although showing an improvement on the same time last year.
"We can't get complacent and whilst house prices are rising in line with the market and demand, affordability and fear of job security remain big concerns for house hunters. With schemes such as HBD and the Stamp Duty holiday coming to an end and the latest FSA comments regarding tightening lending criteria, the market remains fragile. It is our job to offer the financial packages, support and advice to make home ownership an affordable option for buyers, many of which are already on a tight budget."
Keepmoat Homes, Frank Haslam Milan and Bramall Construction are all part of the Keepmoat group
Keepmoat The Waterfront, Lakeside Boulevard, Doncaster, DN4 5PL
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